Who are we?

Ease the feet is a family run business, based in Southport, Merseyside. The company was established in 2013 by Dr. George Ampat and his wife Susan. As a consultant orthopaedic surgeon, with a special interest in conditions of the feet, Dr. Ampat is passionate about making people happier and more comfortable in their day to day life. Alongside his work as a consultant, Dr. Ampat set up this company to provide a service to people in pain in order to help fulfil his passion for care.

Our goal here at Ease the Feet is to reduce the foot pain and discomfort experienced by many people in their daily lives. We sell a large range of carefully selected Orthotic insoles, designed to decrease the symptoms of various conditions of the feet. We source our Orthotic insoles from Aetrex Incorporated, a global leader in the design and production of high-quality Orthotics. Aetrex uses modern technology to develop Orthotics which achieve maximum comfort, alignment and improved performance. We have Orthotic insoles available for both men and women, in a variety of options based on foot type, foot size and footwear style.

How does it work?

Naturally, our feet have evolved to walk on soft surfaces, including sand and soil. These surfaces give way slightly, allowing for the entire sole of the foot, including the arch, to make contact with the ground. However, due to the modern development of towns and cities, we now spend most of our time walking on hard surfaces like pavements and roads. The area of contact between the foot and floor is therefore less than what is natural, increasing the pressure on certain parts of the foot. This can cause conditions to develop, including overpronation and plantar fasciitis. In general, the insides of shoes are also flat, causing the same effects.

Orthotic insoles work by lifting the arch, cushioning the sole and evenly distributing the pressure under the feet. By increasing the surface area your foot has in contact with the ground and alleviating the pressure points, pain can be significantly reduced. The potential for the initial development of foot conditions is also decreased. Overall, this will improve your ability to par-take in daily activities and will enhance your quality of life as a whole.

Can I still wear my favourite shoes?

Yes! You simply slide the insoles into your favourite pair of shoes and you’re ready to go! Your favourite footwear will then have the contoured surface your feet are designed to walk on. Now you can not only enjoy the appearance of your preferred pair, but how they feel too.


We sincerely hope that you enjoy browsing our selection of Orthotics and hope you find the one for you! Our mission is to provide excellent customer service and trust that you will have a good experience shopping with us today.


Contact Us

We are based at 681 Liverpool Road, Southport, PR8 3NS. If you have any queries please call us on 01704 398878 or email customerservices@easethefeet.co.uk. We’re in the office Monday to Friday between 9:00am and 5:00pm and will be happy to help!

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